P.O.S. said emo rap “sounds pretty unfortunate,” so one must wonder what Kanye West must think about the term. Sure, various blogs abound on the Internet that didn’t meet a song with any emotive content they couldn’t shake a finger at and immediately label it have tied Kayne’s newest 808s and Heartbreak and emo in twine. But what happens when XXL Magazine, the most credible source of hip-hop news next to The Source, sticks a “hello, I make emo rap” name tag squarely on Kanye’s heart-shaped patch?
A feature article titled “Emo Trippin’” is published, that’s what. Sure, over half a decade after Atmosphere ignited the term around the time that emo burst into the cultural definition and no major word in XXL. But when Kanye does it… Feature article. 50 Cent can attempt to rag on Kanye all he wants, but there’s no question Mr. West continues to set and define culture in a way Fiddy can only dream of.
You’ve got to give XXL credit for observing a tired out genre-name that was, for all intents and purposes, a dead term, resurrected for time to time to describe acts such as Gym Class Heroes. The XXL staff do a pretty decent description as well:
“Emo rap—emotive hip-hop of pain and introspection, the antithesis of swagger—is now seemingly as mainstream as Main Street, suitable for serenading a new president, lucrative enough to generate bags full of dead ones.”
However, the connections to Coldplay and the lack-thereof of any indication to emo’s hardcore/punk roots is a bit of a misnomer for what is a well-written piece. (It was Atmosphere’s connection to underground punk, as well as the introspective notions and self-reflection within the lyrics, that had the duo receive the emo rap title.) Though, I’ll have to pick up the full article – as smart as XXL is, only a portion of the article is published online.